New media (for possible self promotion)

Watching the footy the other night I suddenly wondered if anyone could now rent the squares in the post match backdrop (seen here behind the ex Liverpool manager)
The one that caught my eye was the 'visit the Maldives' one just to the left of his face, they only bought the one square, but how much did it cost?
Are certain squares more expensive than others?
Has tourism increased unusually in the Maldives?(beaches full of English football fans who booked their holidays without really knowing why?)
More digging needed on this, who knows you may see a special Christmas message from the Happy Harris' on Match of the day this time next year..